That’s a pretty crazy amount. Even if we take the lower end of that statistic, think about that for a second: increasing your amount of repeat customers by just 5% can increase your profit by 25%. Wow.
So how do you do it? The first way is obvious; create a fantastic customer experience by listening to feedback and improving your products and service. The old saying “build it and they will come” definitely doesn’t apply to the competitive space of eCommerce anymore. “Build it well and they’ll keep coming back” is perhaps more applicable. * A study by Bain & Company