1.3 This page was last updated on 24th May 2018.
2.1 We are Customer Reviews Limited (also referred to as “CR” in this document), a limited company registered in England with the company registration number 11364361 and our registered address at 71-75 Shelton Street, Covent Garden, London, England, WC2H 9JQ, United Kingdom.
2.2 If you wish to contact us in relation to this notice, or data protection generally, please contact us by email on email@example.com.
Our legal status in relation to you and your personal data differs, depending on where you are in the review process, which we explain in this section. You should contact the “controller” of your data, as indicated below.
3.2 Emails inviting you to submit a review
Here, we act as data processor, solely on behalf and on the instruction of the merchant/retailer.
Where we email you to ask you to submit a review in respect of a merchant/retailer’s product or service, that merchant/retailer has given us your name and email address and asked us to send you such email.
We will not use your name and email address for any other purpose, unless we already hold it in respect of a review (see paragraph 3.3 below). Even where we already hold your name and email address, we will only invite you to submit a review where the merchant/retailer has provided the same name and email address.
3.3 When the merchant/retailer publishes a copy of your review (and any other data you submit with it) on our website www.cusrev.com
Here, we act as data controller.
When you visit our website, we will automatically collect certain personal data using cookies and your IP address.
We may also collect personal data contained in any forms you submit to our website, including the details of any review you submit.
The purposes for which we use your personal data are set out in the list below.
Please note that merchant/retailer will also be a data controller of review data, and you may need to contact both us and the merchant/retailer to exercise rights in respect of your personal data.
4.1 Where CR is the “controller”, as set out in paragraph 3 above, you should direct any queries you have in relation to your personal data to CR.
4.2 Where CR is the “processor”, as set out in paragraph 3 above, you should direct any queries you have in relation to your personal data to the merchant/retailer in question.
5.2 The list below sets out the personal data that we will collect, why we collect it, the legal basis on which we rely and how long we will keep it.
Type of data
Your name and email address.
Review data, including the product or service you bought, your name and location (if you provide them), email address, a customer service star rating, a product star rating, any free text you enter as part of your review, and any media (photos or video) that you upload with your review.
Your IP address, the web site from which you visit us, the web pages you actually visit and the date and length of your visit.
To invite you to submit a review in respect of a product or service, on the instruction of a merchant/retailer.
To publish your review on our website.
Note: where you have asked us to keep your review anonymous, we won’t publish your name.
To supply the relevant merchant/retailer a feed of reviews.
For the merchant/retailer to publish your review on its website, marketing collateral and social media profiles.
Note: where you have asked us to keep your review anonymous, the merchant/retailer won’t publish your name.
To generate aggregated/anonymized statistics.
Note: which we may publish publicly or make available to third parties. However, such aggregated/anonymized statistics are not in themselves personal data, as you will not be identifiable from them.
To bring or defend legal claims.
To understand how visitors use our website.
To help us secure and manage the performance of our websites.
Legal basis for the processing
As a data processor, we are not responsible for establishing a legal basis. The merchant/retailer, as data controller, must have a legal basis.
Necessary for our legitimate interest of carrying out market research, for example only to analyze buying trends or customer sentiment.
Necessary for our legitimate interest of publishing reviews submitted in respect of our merchant/retailer clients.
Necessary for our legitimate interest of fulfilling our agreement with the merchant/retailer.
Necessary for the merchant/retailer’s legitimate interest in (a) carrying out market research to improve its customer experience, products and/or services; and (b) promoting its products and services with positive customer reviews.
Our legitimate interest of bringing and/or defending legal claims.
Necessary for our legitimate interest of optimizing and improving our website.
Necessary for our legitimate interest of securing and managing the performance of our websites.
How long we keep it
We keep the review data and other personal data you provide, for as long as you have a publicly published review with our services. If you choose to delete your review we will delete all personal data including your name, email address and the associated review. Personal information of customers who were invited to write a review but did not do it after three months from the date of the invitation will be automatically deleted from Customer Reviews database. If you would like your information deleted sooner, you can request this by emailing firstname.lastname@example.org.
5.3 Where our legal basis for processing is legitimate interests, you may have the right to object to our processing (see the section titled “Objecting to legitimate interests processing” below).
5.4 Other than the personal data set out above, we also collect certain non-personal data, which might derive from personal data. For instance, we may aggregate statistics about trends in buying habits, or trends in user sentiment. Unless it is impossible to re-identify you from this information, we will treat it as personal data.
We obtain your personal data in the following ways:
6.1 from merchants/retailers (although we do so as their data processor);
6.2 directly from you, for instance where you submit something to our website, communicate with us, or otherwise voluntarily providing personal data to us;
6.3 automatically when you use our website. For instance:
(b) our web server automatically collects certain information about your use of our website, for instance some key settings on your device, what type of device you are using, the operating system on your device, the website from which you came and your IP address.
7.1 All review data is shared with the merchant in respect of which you submitted a review.
7.2 In general, internal access to your personal data will be restricted to those who have a need to access it in order to carry out their duties (for example our customer services team).
7.3 However, we will also share your personal data with the following external third parties in some circumstances:
(a) fraud prevention agencies or other third parties that assist us in preventing fraud or other forms of risk;
(b) regulators such as the ICO, and government authorities such as HMRC or the police, if we are required to do so by law or if the regulator or authority requests it and we regard that request as reasonable or are required to comply by law;
(c) our insurers, legal advisers or other third parties who need access to it in the context of managing, investigating or defending claims or complaints;
(d) in connection with re-organizations, mergers and acquisitions of all or part of our business;
(e) organizations that process your data on our behalf who are not allowed to use your data for any other purpose, for instance our web hosts;
(f) other companies within our group, for instance where they provide us services; and
(g) where you have consented to do us doing so.
7.4 Where we share your personal data with our service providers, we have contracts with those service providers setting out how they must handle your personal data, including not to use your personal data other than in accordance with our instructions.
7.5 Where we have been able to fully anonymize personal data, we may share that anonymized data with third parties, for instance our merchants/retailers to share market trends or consumer sentiment, or in PR material that we publish.
We do not make any solely automated decisions based on personal data with legal or similarly significant effects.
9.1 We may export personal data outside of the European Economic Area for processing, and we may use third party service providers who do the same.
9.2 We only do that if there is a good reason to do it and where either:
(a) there are adequate safeguards in place (such as the appropriate contractual arrangements with suppliers, or adequacy decisions, depending on the destination country); or
(b) we are otherwise permitted by data protection law (for instance, where you consent or such transfer is necessary to provide our service to you).
9.3 Our web host and secure servers are located in the United States of America.
10.1 Where we process your personal data on the basis of consent for marketing purposes, you can withdraw your consent in one of the following ways:
(a) by visiting www.cusrev.com/unsubscribe.html;
(b) by following the unsubscribe link which we include in all of the electronic marketing we send; or
(c) by contacting our customer services team using the email address email@example.com.
11.1 Where we process your personal data on the basis of our legitimate interests for direct marketing purposes, you always have the right to object to that processing. To object to direct marketing [either follow the instructions for withdrawing marketing consent in the section above or] contact us using the details at the top of this notice.
11.2 You have the right to object to other processing on the basis of our legitimate interests, but we might not have to cease processing where you do so if either:
(a) we are able to demonstrate compelling legitimate grounds for the processing which override your interests; or
(b) where that legitimate interest is the establishment, exercise or defense of legal claims.
To object to legitimate interests processing, please contact us using the details at the top of this notice.
The law gives you certain rights in respect of the personal data that we hold, which you should be aware of:
12.1 You have the right to obtain your personal data from us except in limited circumstances. Where we provide it, the first copy will be free of charge, but we reserve the right to charge a small fee for additional requests;
12.2 You have the right to require us to rectify any inaccurate personal data we hold concerning you;
12.3 Taking into account the purposes of the processing, you may also have the right to have incomplete personal data completed, by means of providing a supplementary statement or otherwise;
12.4 You have the right to require us to erase your personal data on certain limited grounds (including where they are no longer necessary for the purpose for which they were collected or where we rely on consent, which you withdraw, and there is no other legal ground for the processing);
12.5 Where we process personal data either on the basis of consent or contractual necessity, you provided the personal data to us, and we process that personal data by automated means, you have the right to require us to give you your data in a commonly used electronic format;
12.6 You have the right to object to our processing of personal data which we process on the grounds of our legitimate interests, as detailed in the paragraph titled “objecting to our legitimate interest processing” above;
12.7 You have the right to require us to restrict the processing of your personal data on certain grounds, including where:
(a) you contest the accuracy of the personal data and want us to restrict processing of your personal data while we verify its accuracy;
(b) the processing is unlawful, but you request a restriction of the processing rather than erasure;
(c) we (as controller) no longer need the data for the purposes of the processing, but you have told us you require us to retain that personal data for you to establish, exercise or defend legal claims; or
(d) you have objected to us processing your personal data on grounds of legitimate interests and want us to restrict processing of your personal data while we consider your objection.
12.8 If you would like to exercise any of these rights, please contact us using the details set out at the top of this notice.
Should you have any complaints or issue with our treatment of your personal data, you may lodge a complaint with the Information Commissioner’s Office (ico.org.uk).
14.2 We may use other technologies that allow us to do similar things where more appropriate to do so. For instance, we may use “tracking pixels” which are tiny image files that are used to track your movements across our website.
14.3 There are four main types of cookies – here’s how and why we use them.
(a) Site functionality cookies – these cookies allow you to navigate the site and use our features;
(b) Site analytics cookies – these cookies allow us to measure and analyze how our customers use the site, to improve both its functionality and your experience.
(c) Customer preference cookies – when you are browsing or shopping on our website these cookies will remember your preferences, so we can make your experience as seamless as possible, and more personal to you.
(d) Targeting or advertising cookies – these cookies are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.
(e) Third party functionality cookies. We include third party services on our website to allow you to interact with them whilst on our website. In doing so, such third parties pay place cookies on your device to enable their functionality. Examples may include Facebook, Twitter and Instagram.
14.4 By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies. Further information about cookies can be found at https://ico.org.uk/for-organisations/guide-to-pecr/cookies-and-similar-technologies/.
14.5 Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our site.
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