The cup is very cute - not scary in any way and the bright yellow colour makes me feel happy. The toggle makes it very comfortable to insert and find later for removal. I found the Large cup a little long for comfort (I must have a short vagina/low cervix) and Hello Cup suggested that I could cut the end of the toggle off. This modification has made it more comfortable to use and I am very happy with the fit. The material is very firm so you can "feel" that something is in place (I have a fairly sensitive bladder) but it's not uncomfortable in any way. Hello Cup say that they will be bringing out a "low cervix" cup soon.